No, it’s not that easy…

I spend quite a bit of time online researching health and fitness topics so as advertisers, Facebook in particular, get better at understanding my browsing habits and targeting their ads, you’d expect to see advertisements for products that accurately zero in on my interests.  This ad has been coming up quite frequently in my Facebook news feed.

I think the transformation depicted in the photo would raise some red flags for just about anyone but what really caught my attention was the phrase “…with no special diet or exercise.”  Can you get a 6 pack in 30 days? Maybe, but I guarantee you it cannot be done without intense focus on diet and exercise.

Before completely dismissing this ad, I decided to give this company 5 minutes of my attention and I clicked through the ad to learn more.  The website read like an infomercial and was a blatant rip off posing as Men’s Health magazine. That’s beside the point though. They are selling supplements that make promises to burn fat and build muscle – without any effort in the areas of diet and exercise. How can this company so blatantly proclaim that they have a magic pill that will eliminate the need for eating right and exercising?  I gave up after less than five minutes.  Perhaps this is a perfectly fine company with good intentions… maybe not.  Supplements have their place but they are only one small part of the fitness equation.

There is no magic pill.  DIET AND EXERCISE ARE ESSENTIAL COMPONENTS OF YOUR OVERALL HEATH.  Furthermore, you better believe that if you want a 6 pack, to burn fat or build muscle, the ONLY way you will get there is to eat clean and exercise regularly.  Too bad this was’t an ad for Vital Choice or a local gym like Benchmark Fit Club.

What if there was a magic pill?  There would be no challenge. No satisfaction gained from your hard work. No goals to reach… sounds like a very un-fulfilling experience to me!